EmpCo Checklist 2026: Practical List for Marketing Teams

A compact checklist that a marketing team should work through before every marketing action. 25 points, 5-10 minutes of effort per campaign.

Before the concept: 1. Do we have concrete data/certifications for the statements? 2. Is the product externally certified (ISO, FSC, GOTS, B Corp)? 3. Which advertising statements are prohibited (review per-se prohibitions)? 4. Are there comparable market statements that have been subject to warnings?

During the concept: 5. Are all environmental claims substantiated? 6. Are the substantiations linked on the same page? 7. Are reduction and carbon offsetting shown separately? 8. Are Scope 1+2+3 emissions explicitly stated? 9. Are comparative values (competitors, industry average) documented? 10. Are future promises underpinned by pathways + milestones?

Before Pre-Check: 11. Run an Empcora scan over all new texts. 12. Review the flagged claims. 13. For red claims, rewrite or remove the claim yourself. 14. For yellow claims, add substantiation. 15. Involve a compliance reviewer.

Before Publication: 16. Final Pre-Check with Empcora. 17. Written approval from the compliance officer. 18. Documentation of the substantiation (PDF directory). 19. Send updated sitemap to Empcora.

After Publication: 20. 24h Post-Launch scan. 21. 7-day Re-Check. 22. Monitor monitoring score. 23. Immediate reaction to warnings (< 24h).

Every 3 Months: 24. Compliance review of all employees (1h training). 25. Market observation (which competitor advertisements are being warned against?).

Special Notes: For seasonal campaigns (Christmas, Black Friday): special audit 2 weeks before launch. For new language versions: separate audit per language. For influencer campaigns: briefing of partners with a list of prohibitions.

Conclusion: The compliance checklist should become part of the standard marketing briefing template.