From 27.09.2026, all product pages must comply with EU greenwashing law. Existing products are affected. The regular consequence is a cease-and-desist demand with injunction and damages; a statutory maximum of up to 4% of the annual turnover achieved in the affected member state applies only in EU-coordinated CPC enforcement proceedings (Art. 21 Reg. 2017/2394). Here you will find the key risks, the shop checklist and integration options.
These five patterns show up regularly in shop audits. Sorted by severity of risk, each with the applicable legal basis. A check only, not legal advice.
Reason: Environmental claims based on offsetting greenhouse gas emissions are blacklisted under Directive (EU) 2024/825 (new Annex I point 4c to the UCPD), applicable EU-wide from 27.09.2026. In Germany this is implemented in the UWG (Annex to § 3 (3), No. 4c).
Reason: Generic environmental claim without recognised evidence. In Germany covered by the Annex to § 3 (3) UWG No. 4a (non-verifiable generic environmental claim) and § 5b UWG (withholding material information).
Reason: Protected term under Regulation (EU) 2018/848. Use without certification can be misleading under § 5 UWG.
Reason: Generic environmental claim within the meaning of § 2 (2) UWG. Misleading under § 5 UWG; from 27.09.2026 also Annex to § 3 (3) UWG No. 4a where it cannot be substantiated.
Reason: Sustainability labels without an underlying certification scheme or public authority basis are blacklisted under Directive (EU) 2024/825; in Germany the Annex to § 3 (3) UWG No. 2a, applicable from 27.09.2026.
The amended UWG provisions implementing Directive (EU) 2024/825 apply in Germany from 27.09.2026 — and also affect existing items with older descriptions. Empcora captures the relevant claims centrally and ranks them by risk.
As a rule, fair-trading law applies to advertising in the course of business on the EU market. Anyone who offers a product on the market may be responsible for the product presentation. In Germany, parties entitled to take action include competitors, the Wettbewerbszentrale, qualified consumer associations (§ 4 UKlaG) and the IHK.
The regular consequences of an infringement are a cease-and-desist demand, an injunction and damages. Only in EU-coordinated CPC enforcement proceedings (Art. 21 Reg. 2017/2394, § 19 UWG) may fines of up to €50,000 be imposed — or, where annual turnover exceeds €1.25m, up to 4% of the annual turnover achieved in the EU Member State concerned (no more than €2m where estimated). This is not legal advice.
With the agency plan you manage several domains for your clients and can export white-label PDFs with your logo. Multi-tenant management is included. Current conditions can be found on the pricing page.
Empcora offers recurring scans (monitoring) as well as single scans. New products can be scanned via the API immediately after being created. Current plans and intervals can be found on the pricing page.
Yes. Empcora scans DE, EN, FR and NL natively. Other languages are checked via automatic translation of the terms found. A separate report is created per language.
