Employee Training EmpCo: Workshop Concept

Why every marketing department needs training in 2026: EmpCo compliance only succeeds if all employees – not just compliance officers – know the rules. Marketing, PR, Social Media, Customer Service and Sales must be made aware.

Workshop concept (60 minutes). Block 1 – Fundamentals (15 mins): What is EmpCo? When does it apply? Who is liable? What sanctions are threatened?

Block 2 – The 4 per-se prohibitions (15 mins): Climate neutrality claims, generic environmental terms, own seals, promises for the future. With concrete examples from your own advertising.

Block 3 – Quick Check (15 mins): Collective visual check, identify terms live on your own website. Empcora tool as a demo.

Block 4 – Substantiated vs. unsubstantiated (examples) (10 mins): Using your own top terms, it can be illustrated when a statement is substantiated and when it is not.

Block 5 – Q&A (5 mins).

Target group-specific modules – Marketing team: approval processes and the question of whether promotional content is substantiated are relevant. Social Media: hashtags and influencer cooperations as advertising statements are relevant. Customer Service: email, live chat and FAQ texts as potentially promotional statements are relevant. Sales: sales materials, verbal statements and trade fair appearances are relevant.

Documentation: The directive attaches importance to proof of training carried out (e.g. participant list, date, content). In the event of a warning letter, such proof can reduce liability.