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All prohibited terms
Mandatory substantiation

Fairtrade"

Annex I No. 4a UCPD i.d.F. EmpCo (EU 2024/825), Fairtrade standards

What does it mean?

Fairtrade is a recognised certification system that ensures compliance with social and environmental standards in the cultivation and trade of raw materials. The EmpCo Directive (EU 2024/825) tightens the requirements for substantiating environmental and social claims. For products containing Fairtrade ingredients, from 27 September 2026 onwards, the exact proportion of Fairtrade-certified ingredients must be stated as a percentage. The FLO-ID must be clearly and prominently displayed on the product or packaging to ensure traceability. Without these details, the claim "Fairtrade" may be classified as misleading pursuant to § 5 UWG.

Typical phrasings

Required evidence

Rechtsgrundlage (Originalwortlaut)

Anhang I Nr. 4a UCPD (i.d.F. EmpCo) — generische Umweltaussage ohne anerkannte Nachweise

Quelle: Richtlinie (EU) 2024/825 (EmpCo) — verbindlich ist ausschließlich die im Amtsblatt der Europäischen Union veröffentlichte Fassung.

DEDeutsch (amtlich, DE-Fassung Amtsblatt)aufklappen
Treffen einer allgemeinen Umweltaussage, wobei der Gewerbetreibende die anerkannte hervorragende Umweltleistung, auf die sich die Aussage bezieht, nicht nachweisen kann."
ENEnglish (Official Journal, EN version)aufklappen
Making a generic environmental claim for which the trader is not able to demonstrate recognised excellent environmental performance relevant to the claim."
FRFrançais (Journal officiel, version FR)aufklappen
Présenter une allégation environnementale générique au sujet de laquelle le professionnel n'est pas en mesure de démontrer l'excellente performance environnementale reconnue en rapport avec l'allégation."
NLNederlands (Publicatieblad, NL versie)aufklappen
Het maken van een generieke milieuclaim zonder dat de handelaar erkende voortreffelijke milieuprestaties kan aantonen die relevant zijn voor de claim."
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General information, not legal advice

Empcora is a pure checking and documentation service and provides general information only on the legal situation based on the EmpCo Directive (EU 2024/825) and the unfair-competition / consumer-protection law transposing it in your jurisdiction including references. This is not individual legal advice and includes neither the rewriting nor the drafting of texts. No liability or warranty is assumed for the correctness, completeness or up-to-dateness of the analysis, nor for any legal consequences. The legal assessment of an individual case rests with an admitted law firm or lawyer.